For Icelantic’s latest — and largest — apparel collection, we wanted to focus on the things that have always made Icelantic stand out: durability, quality materials, and classic styling.
After designing, sourcing, and managing the entire media marketing surrounding the line, I ended up with around a dozen pieces that featured materials such as ripstop cotton, Bamboo jersey, and quilted corduroy — all packaged in classic-yet-modern silhouettes manufactured right here in the USA.
Apparel Design: Elsa Grace & Ben Anderson
Videographer: Andrew Mildenberger
Photographer: Carly Jo
Models: Marissa Gates, Hayden Price, Tim Tierney, Shannon Tierney