FOUNDER | DESIGNER |
PARTY CAPTAIN
The birth of the Slut Strand Society was a complete accident. My dad owns an embroidery shop back home and, while I was waiting for my oil to get changed and decided it would be fun to go hang at the shop. He had a box of sample beanies sitting on the ground and out of sheer boredom I decided to embroider them. I had just gone skiing so I was a bit of a mess. My dad, being a dad, looked at me and said “Sick Slut Strands, girl.” (He’s hip) I shot back with a “Le Duh, I am the captain of the Slut Strand Society.” Boom. I knew what was going on that stack of beanies. The next day I popped em on the gram, sold them out and minutes, and the Society was born.
The Slut Strand Society is more than just hats, pins, etc. It is made to be a platform where two simple strands of hair pull people into community. A community where everyone is welcomed to the party. For years the term “Slut Strand” has held a negative connotation in skiing and snowboarding, yet, it remained to be a term we used every day. So, why not embrace it, re-claim it, celebrate it. The Slut Strand Society at its core is here to celebrate the ladies of skiing and snowboarding and give us a space end our division and band together. Girls are f*ckin’ cool, okay? So, kiss goodbye the “ski hoes”, the “pro hoes”, and all of that BS. We are far better than that and have the ability to create a Society that is both uplifting and cool as all shit.
UNAMUSED.
This is the first installment of our UNAMUSED series.
UNAMUSED is inspired by our state “unamusment” brought by our crazy world and the simple yet cheeky ways in which our problems can be solved. It’s a reminder to not take life too seriously and make sure we are always having fun along the way.
[V]: @shaffernickel and @rockymountainodyssey
FAMILY PORTRAITS
The Family Portraits collection is a true reflection of the feeling we get when we are with our family in our family home. Each piece, like us, is made to age well, share amongst friends, and become a staple of your everyday life and wardrobe.
The collection was shot, in our sweet family’s home that has forever been a place of refuge and comfort. With our sisters, our nephew, our best friends, we wanted to bring the portraits of our own family to all of you. SSS, you have become our family. This family, this society, is a FAMILY AFFAIR.
[v]: @maxshreds
SOCIETY MOTEL
Welcome to the SSS Totally Frothin’ Totally B*tchin’ Spring Break.
Only good things happen when you drag your best friends to Crested Butte and pack them into a hot pink hotel room of your absolute dreams.
[V]: @shaffernickel
ÉCOLE DE SKI
There is nothing more beautiful to me than the archives of St. Moritz in the 1970s. The rich yellows, velvet Bogner stretch pants… All of it. I wanted to capture that luxury and spin the vision into cheeky sweat sets to bring us all joy through the cold months.
[V]: @o.skifilms
HARDLY KNOW HER
Hardly Know Her was the first full collection of Slut Strand Society. We were at the beginning of Covid and the world was feeling very bleak. I spent many days in the backyard learning different dying techniques and drawing lots of little skeleton girls. The result was an evening with my best friends, no true production plans, & the empty streets of Denver. To this day, those skeleton tees are still our most requested item to break through the archives.
[V]: @jackypep
